Artebinaria launches the Open-Air Museum in augmented reality in Maastricht

A location-based open-air museum comes to life in augmented reality in the heart of Vrijthof Square in Maastricht, offering an unprecedented experience for art history enthusiasts.

Artebinaria – the innovative tech company based in Florence (Italy), focused on the development of groundbreaking augmented reality applications and platforms dedicated to art history – announces the launch of its geolocated Open-Air Museum in Vrijthof Square, Maastricht. 

The Artebinaria Open-Air Museum offers a selection of 100 masterpieces of painting from the 13th to the 20th century, in augmented reality. 

Artebinaria Open-Air Museums have already been opened in Florence, London and New York.

Previewed at the Beginning of the Year

Artebinaria had previously presented a preview of the museum at the beginning of the year, and due to its positive reception, the company has decided to make it a permanent installation and expand its availability for visitors to enjoy for a longer period.

How to visit Artebinaria Open-Air Museum

A visit to the Artebinaria Open-Air Museum in Vrijthof Square takes place via the app Open-Air Museum, available on App Store, for iPhone and iPad.

Using the Artebinaria Open-Air Museum app, visitors to Vrijthof Square can explore four themed pavilions, each containing 5 exhibition rooms displaying a total of 100 masterpieces by more than 60 great masters, such as Giotto, Vermeer, Rubens, Van Gogh, Leonardo da Vinci, Rembrandt, Gauguin, Renoir, Degas, Monet.

Inside the virtual rooms of the Pavilions, visitors can admire the artworks, displayed in life-size, as if they were hanging on invisible walls which do not conceal their surroundings. 

Moving within each imaginary room, visitors can admire the artworks from any perspective. In particular, it is possible to get close to an artwork to discover all its details, or touch an artwork in space to view its information sheet. 

Artebinaria Open-Air Museum
Download on the App Store

Tickets and sponsors

During the initial launch phase, admission to the museum is free of charge. After this phase, an admission fee will be introduced. However, if a museum has a sponsor, the admission fee will be waived for all visitors.

Artebinaria Open-Air Museum in Maastricht is currently sponsored by Artebinaria. 

Share Photos on Social Media

In addition to exploring the Open-Air Museum, visitors have the opportunity to take photos of their visit through the app, which they can then share with friends and on their social media channels, making the experience even more memorable.

Discover Art History in a New Way

The Artebinaria Open-Air Museum offers a one-of-a-kind chance for people to engage with art history through an interactive and enjoyable experience.

Don’t miss out on this one-of-a-kind experience. Go to the Vrijthof square, download the “Artebinaria Open- Air Museum” on the App Store, and embark on a journey through art history in augmented reality like never before, today.