Artebinaria is pleased to announce the opening of its Artebinaria Open-Air Museum in Regent Street, London.
Situated right in front of the iconic Apple Store, this innovative cultural project offers a transformative experience for art enthusiasts and technology aficionados alike.
Following the launch of Artebinaria Open-Air Museums in New York, Florence, and Maastricht, Artebinaria continues to revolutionize the way we engage with art by integrating augmented reality into the real-world environment.
Artebinaria Open-Air Museum comprises four thematic pavilions, each featuring five exhibition rooms where the artworks are elegantly displayed on invisible walls that seamlessly blend with the surrounding environment.
The Regent Street location presents a unique opportunity to explore art masterpieces in an entirely new dimension.
The Artebinaria Open-Air Museum brings together 100 extraordinary paintings spanning the 13th to the 20th century, showcasing the works of renowned artists such as Giotto, Vermeer, Rubens, Van Gogh, Leonardo da Vinci, Rembrandt, Gauguin, Renoir, Degas, and Monet. Through the use of augmented reality technology, these masterpieces are seamlessly integrated into the physical space, creating an immersive and captivating experience.
The selection of works and all texts were edited by the art historian: Maddalena Grazzini.
Visitors to the Artebinaria Open-Air Museum can download the dedicated app, available on the App Store (for iPhone and iPad), when they are in the proximity of 235 Regent Street, to embark on a journey through art history.
Through their device, visitors have the freedom to appreciate the artworks from various angles and perspectives. Notably, one can approach an artwork closely to explore its intricate details or interact with it in the virtual space to access its accompanying information sheet.
Alongside their exploration of the Open-Air Museum, visitors are afforded the chance to capture their visit by taking photos using the app. These moments can be shared with friends and across various social media platforms, amplifying the memorability of the experience.
The opening of the Artebinaria Open-Air Museum in Regent Street is a testament to the company’s commitment to innovation in the field of art history and technology. By showcasing masterpieces in an augmented reality environment, Artebinaria revolutionizes traditional museum experiences and opens up new possibilities for the future of cultural exploration.
Admission to the museum is currently free of charge during the initial launch phase. Visitors are encouraged to download the “Artebinaria Open-Air Museum” app when they are in the proximity of the location-based open-air museum, and embark on a captivating journey through art history. The museum is also actively seeking sponsors to continue providing free admission to all visitors.
