In today’s fast-paced world, technology is everywhere. It’s rare to see anyone without a smartphone in hand, ready to capture every moment of life through the screen. Even in museums, sacred places of art and culture, visitors often rush to take selfies, capturing art through the lens of their phones rather than taking the time to contemplate the works before them.
This phenomenon raises a question: is the excessive use of mobile devices actually enhancing the museum experience, or is it distracting from the true purpose of a museum visit? Considering their significance and the omnipresence of technology in our daily lives, how can we harness it to enable the exploration of art in an entirely new way?
Artebinaria, a company based in Florence, has adopted a revolutionary approach to cultural heritage (especially great painting) enjoyment through technology. In an era where many augmented reality applications tend to insert additional layers between the artwork and the observer, enhancing the visual experience with animations, music, and sounds, Artebinaria has chosen a different path.
When you stand before a work of art, you should be able to admire it in its entirety, without distractions. This is Artebinaria’s philosophy. The company does not come between the real artwork and the visitor but creates a life-sized 3D replica of the artwork, in life size, away from the usual confines of the museum.
At the same time, Artebinaria chose to place the masterpieces of painting inside exhibition rooms, dynamically created in real time around the visitor, to come closer to the experience of visiting a real-world museum.
Artebinaria’s goal is clear: to bring works of art out of the standard locations, but without altering them. When you are in front of one of these virtual works, you will not be distracted by flashy animations or temporary special effects.
Artebinaria allows the visitor to fully immerse themselves in the artwork, explore it in detail, and learn the key information without distractions. It’s an authentic immersive experience where art takes center stage, in its unparalleled beauty.
In today’s digital world, Artebinaria offers a return to simplicity, to the pure beauty of art without filters. Users can continue to use their phones but in familiar settings or beautiful locations, without further digital interference. What lies before their eyes are authentic 3D reproductions of artworks made possible through Augmented Reality applications like Artinside Museum and Open-Air Museum, available on iPhone and iPad. In this way, users can fully immerse themselves in art without distractions, enjoying the artistic experience to the fullest.
Artebinaria allows the visitor to fully immerse themselves in the artwork, explore it in detail, and learn the key information without distractions. It’s an authentic immersive experience where art takes center stage.
The Art Director at Artebinaria, who is also an art historian, meticulously curated the selection of all artworks featured in Artebinaria’s applications and platforms to ensure the highest level of accuracy and quality.
And if you wish to share photos or videos of your augmented reality experience, Artebinaria has thought of that too. Within the augmented reality tour, you can take photos, selfies, and close-ups of your favorite masterpieces and share them with your friends.