Artinside Gallery+

ARTINSIDE GALLERY+

Introduction

Augmented reality is one of the technologies that in the next few years will change the way we perceive and interact with the world around us. 

Through augmented reality, our sensorial perception will be enriched by digital information and images, which will be directly superimposed on the real world. 

At present, people generally use the camera of their mobile device (or tablet) to frame their surroundings, and digital content is generated and superimposed on the real world, thus producing the perceptual experience of augmented reality. 

In the not-too-distant future, other devices will also be available, such as augmented reality glasses, which will enable an even more immersive and engaging experience.

Artebinaria, a Tech Company based in Florence, has been exclusively designing and implementing its own augmented reality applications and platforms in the field of Contemporary Art and Historical-Artistic Cultural Heritage since 2019. 

One of the platforms developed by Artebinaria is Artinside Gallery, the first art gallery without walls, in augmented reality.

Artinside Gallery

Artinside Gallery is the first art gallery without walls: a new, cutting-edge form of art exhibition that allows artists to display and promote their work using Augmented Reality (AR) and Cloud Computing. The experience offered by these technologies, interpreted in an original way by Artebinaria, provides artists with an experience comparable to that of a traditional art gallery, but with all the advantages deriving from the most advanced technologies, unthinkable only a few years ago, which decisively surpass the traditional approach of web applications (such as art portals or online catalogues).

Thanks to the synthesis between the real world and the digital world – made available in augmented reality through a smartphone or tablet – Artebinaria is able to offer artists, and visitors to Artinside Gallery, an absolutely engaging and innovative sensorial and emotional experience. 

The main feature of Artinside Gallery is its organization in a series of exhibition spaces, known as “pavilions”.

The Pavilion

Artinside Gallery provides a series of “pavilions”: virtual exhibition spaces each dedicated to a single artist, consisting of 5 rooms, and containing up to 25 artworks of visual art. 

The artworks shown in a pavilion are high-resolution digital images, which are however “materialized” in the real world around each visitor in life-size, as if hanging on the invisible walls of the exhibition rooms.

Visiting a pavilion is done via an app, created by Artebinaria and called “Artinside Gallery+”.

The Artinside Gallery+ App

Visitors access the pavilions via the Artinside Gallery+ app, downloadable free of charge from the App Store for iPhone and iPad.

The app’s main screen presents a list of the pavilions, and hence the exhibiting artists, which Artebinaria has chosen to limit to a maximum of 25 in order to maximize visitors’ attention. 

Once a pavilion has been selected, the app activates the Augmented Reality experience, allowing visitors to admire the artworks, materialized in life size in the surrounding space, as if they were hanging on the invisible walls of a room. 

Using the app, visitors can also access information about each artwork, read the artist’s biography, and they can easily contact the artist using the information in the pavilion. 

Through Augmented Reality, visitors can physically move around the rooms of a pavilion, approach an artwork to observe its details, move away to have an overview, move to the side to observe it from different perspectives, or move around a virtual room to observe the artworks exhibited in their entirety. 

An essential function of the “Artinside Gallery+” app is the possibility of recording an augmented reality video that faithfully captures a visit to a pavilion.

 

Video in Augmented Reality

The “Artinside Gallery+” app allows anyone to easily record highly engaging videos of their visit to the pavilions, wherever they are and whenever they want. 

If an artist deems it appropriate, he or she can also request the assistance of one or more photographers or video-makers to create professional videos of their pavilion in Augmented Reality, set anywhere in the world, in the most suitable locations to enhance their artworks. 

Artebinaria also produces a professional Augmented Reality video of pavilions for exhibiting artists, shot outdoors in prestigious locations in Florence. This video can be used by the exhibiting artists for their own promotions, and is the subject of another of the services included in Artinside Gallery: Social Media Marketing.

Social Media Marketing

Artebinaria’s augmented reality videos are taken outdoors in prestigious and fascinating locations in Florence (the city where Artebinaria is based) and form the basic content for the marketing campaigns Artebinaria creates for exhibiting artists as an integral part of the exhibition.

The quality, context and content of these videos are essential elements in capturing the attention of thousands of social network users, and thus represent a fundamental ingredient in the promotion of the artists.

In addition to social media marketing, another central aspect of Artinside Gallery’s proposition is promotion to art buyers.

Artinside Gallery and Art Buyers

Artebinaria is a tech company, and could have included its own e-commerce system in Artinside Gallery+. It is, however, the company’s firm belief that the buying and selling of artworks, being unique and valuable assets, must necessarily pass through traditional human relations – involving artists, art galleries, agents, collectors and art dealers – and is not suited to pure e-commerce, which is more appropriate for the buying and selling of consumer goods.

However, Artebinaria is constantly striving to spread the app among professional art buyers and collectors, so as to highlight the artworks of the artists exhibiting on Artinside Gallery. For this activity, Artebinaria does not carry out any intermediation, and therefore does not ask for any commission or remuneration from the artists.

Art Director

As in a real art gallery, Artinside Gallery also has a curator, who follows all the stages of the pavilion set-up together with the artists.

From the selection of the most suitable artworks, to the choice of their arrangement within the exhibition rooms in the pavilions, from the technical verification of quality of the digital images to the control of the information required for publication, Artebinaria’s Art Director guarantees the artists all the support they need to ensure the maximum quality of the exhibition.

All these activities of the Art Director are already an integral part of the Artinside Gallery offer.

Duration of Exhibition

The duration of an exhibition in an Artinside Gallery pavilion is three months. Before the end of this period, exhibiting artists have the opportunity to consider continuation in their pavilion. In this case, artists can change the composition of their pavilion (number of rooms, and choice of artworks), and they will again receive all the services provided by their participation in the Artinside Gallery platform.

Artinside Gallery

  • A Pavilion in Artinside Gallery: 5 Rooms (up to 25 Artworks).
  • Support from Artebinaria’s Art Director
  • 3 Months of Exhibition
  • 1 Professional Video in AR, Outdoors in Florence
  • 1 Social Media Campaign (with video in AR)
  • Publication in the Artinside Gallery+ app

Send your application to be selected as an Artist in Artinside Gallery. We will reply within a few hours. Thank you!

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