Augmented reality is one of the technologies that in the next few years will change the way we perceive and interact with the world around us.
Through augmented reality, our sensorial perception will be enriched by digital information and images, which will be directly superimposed on the real world.
At present, people generally use the camera of their mobile device (or tablet) to frame their surroundings, and digital content is generated and superimposed on the real world, thus producing the perceptual experience of augmented reality.
In the not-too-distant future, other devices will also be available, such as augmented reality glasses, which will enable an even more immersive and engaging experience.
Artebinaria, a Tech Company based in Florence, has been exclusively designing and implementing its own augmented reality applications and platforms in the field of Contemporary Art and Historical-Artistic Cultural Heritage since 2019.
One of the platforms developed by Artebinaria is Artinside Gallery, the first art gallery without walls, in augmented reality.
Artinside Gallery is the first art gallery without walls: a new, cutting-edge form of art exhibition that allows artists to display and promote their work using Augmented Reality (AR) and Cloud Computing. The experience offered by these technologies, interpreted in an original way by Artebinaria, provides artists with an experience comparable to that of a traditional art gallery, but with all the advantages deriving from the most advanced technologies, unthinkable only a few years ago, which decisively surpass the traditional approach of web applications (such as art portals or online catalogues).
Thanks to the synthesis between the real world and the digital world – made available in augmented reality through a smartphone or tablet – Artebinaria is able to offer artists, and visitors to Artinside Gallery, an absolutely engaging and innovative sensorial and emotional experience.
The main feature of Artinside Gallery is its organization in a series of exhibition spaces, known as “pavilions”.