Augmented reality is one of the technologies that are radically changing the way we perceive and interact with the world around us.
Through augmented reality, our sensorial perception will be enriched by digital information and images, which will be directly superimposed on the real world.
Nowadays, people generally use the camera of their mobile device (or tablet) to frame their surroundings, and digital content is generated and superimposed on the real world, producing the perceptual illusion of augmented reality.
Other devices, such as augmented reality glasses, will soon be available to provide an even more immersive and engaging experience.
Artebinaria, a Tech Company based in Florence, since 2019 has been designing and developing its own augmented reality applications and platforms, in the field of Contemporary Art and Art History, developed on Apple devices and technologies.
One of the platforms developed by Artebinaria is Artinside Gallery, the first art gallery without walls, in augmented reality.
Artinside Gallery is the first art gallery without walls: a new, cutting-edge form of art exhibition that allows artists to display and promote their work using Augmented Reality (AR) and Cloud Computing. The experience offered by these technologies, interpreted in an original way by Artebinaria, provides artists with an experience comparable to that of a traditional art gallery, but with all the advantages deriving from the most advanced technologies, unthinkable only until recently, which decisively outperform the traditional approach of web applications (such as art portals or online catalogues and 3D virtual galleries).
Thanks to the synthesis between the real world and the digital world – made available in augmented reality through a smartphone or tablet – Artebinaria is able to offer artists and visitors an absolutely engaging and innovative sensorial and emotional experience.