A visit to one of Artebinaria’s open-air museums is provided by the Artebinaria Open-Air Museum app, available for iPhone and iPad, which allows visitors at the location of one of the geo-localized museums to explore artworks in life-size, displayed in exhibition rooms without walls.
Each artwork has its own information sheet, which visitors can activate by simply ‘pressing’ the artworks in augmented reality. Each Artebinaria open-air museums contains information about each artwork and the biography of the artists.
The collections displayed in each of the imaginary museums have been curated by Artebinaria’s Art Director, art historian Maddalena Grazzini.
Each of Artebinaria’s open-air museums is arranged in a series of ‘Pavilions’ and ‘Exhibition Rooms’, which over time will house new thematic exhibitions.
In the course of time Artebinaria Open-Air Museums have been opened in Florence, Paris, London, New York, Milan, Oslo, Maastricht, Bruges and Chicago.
During the initial launch phase, admission to the museum is free of charge. After this phase, an admission fee will be introduced.
Each of the Artebinaria Open-Air Museums consists of four pavilions with a total of 100 masterpieces from the thirteenth to the twentieth century.
It is therefore a journey through 100 masterpieces of painting, from the thirteenth to the twentieth century, divided into four thematic areas: Daily life, Portraits, classical Myths, Bible Stories and Saints. Daily life is presented through a selection of 25 masterpieces showing work activities, hobbies, study, leisure to the stage, up to the usual gestures such as, combing, dressing and eating. The genre of the portrait – from the Fifteenth to the Twentieth centuries – is revealed through the images of future spouses, wealthy bankers, princesses, young girls, and ten self-portraits of famous painters, from the Seventeenth to the Twentieth centuries (from Rembrandt to Mengs, from Van Gogh to Boccioni). The mythological theme includes twenty-five masterpieces showing the main mythological characters with their attributes and their stories. The journey ends with the section dedicated to sacred art, which includes twenty-five artworks, illustrating some episodes from the Old and New Testaments, the theme of the Saints and the iconography Madonna and Child.
In addition to exploring an Open-Air Museum, visitors have the opportunity to take photos of their visits through the app, which they can then share with friends and on their social media channels, making the experience even more memorable.