artebinaria open-air museum

 The new experience of visiting imaginary location-based museums, in augmented reality. For iPhone and iPad.

A visit to artebinaria open-air museums

Visits to the Artebinaria Open-Air Museums are free of charge, and are offered by selected sponsors, whose logos are visible in 3D directly within the Augmented Reality scenes.

A visit to one of Artebinaria’s open-air museums is provided by an iPhone and iPad application, which allows visitors at the location of one of the geo-localized museums to explore artworks in life-size, displayed in exhibition rooms without walls.

Each artwork has its own information sheet, which visitors can activate by simply ‘pressing’ the artworks in augmented reality. Each Artebinaria open-air museums contains information about each artwork and the biography of the artists.

The collections displayed in each of the imaginary museums have been curated by Artebinaria’s Art Director, art historian Maddalena Grazzini.

Each of Artebinaria’s open-air museums is arranged in a series of ‘Pavilions’ and ‘Exhibition Rooms’, which over time will house new thematic exhibitions.

The first Artebinaria open-air museums are geolocated at Piazzale Michelangelo in Florence, at Primrose Hill (The Regent’s Park) in London, and at Place Vendôme in Paris. 


the app

admire artworks


100 masterpieces in FLorence, london, new york

The open-air museums at Piazzale Michelangelo in Florence, at Place Vendôme in Paris, and at Primrose Hill (The Regent’s Park) in London, consist of four pavilions with a total of 100 masterpieces from the thirteenth to the twentieth century.

It is therefore a journey through 100 masterpieces of painting, from the thirteenth to the twentieth century, divided into four thematic areas: Daily life, Portraits, classical Myths, Bible Stories and Saints. Daily life is presented through a selection of 25 masterpieces showing work activities, hobbies, study, leisure to the stage, up to the usual gestures such as, combing, dressing and eating. The genre of the portrait – from the Fifteenth to the Twentieth centuries – is revealed through the images of future spouses, wealthy bankers, princesses, young girls, and ten self-portraits of famous painters, from the Seventeenth to the Twentieth centuries (from Rembrandt to Mengs, from Van Gogh to Boccioni). The mythological theme includes twenty-five masterpieces showing the main mythological characters with their attributes and their stories. The journey ends with the section dedicated to sacred art, which includes twenty-five artworks, illustrating some episodes from the Old and New Testaments, the theme of the Saints and the iconography Madonna and Child.

the app

Artebinaria Open-Air Museum in Your City

With the opening of the first museums without walls in Florence, London, and Paris, Artebinaria invites all art history enthusiasts to visit them, and also to propose new locations for the opening of fantastic new Open-Air Museums in augmented reality all over the world.

Why don’t you propose to Artebinaria the opening of an Open-Air Museum in your city, too?

Fill in the form below and send us your idea!